And other things you might wanna know…
And other things you might wanna know…
We’re partnering with diverse organisations in India and globally to create a pool of flexible capital for enterprises to test, scale, and strengthen their ideas.This capital pool includes:
• Funding (cash prizes)
• Financing (debt and/or equity opportunities)
• In-kind support
Keep watching the Kula Innovate Awards Tracker HERE
If you tick all the boxes on this checklist, that's your green signal to apply.
Please read our terms and conditions for more.
Apply via the Kula Innovate form here. Choose the category that best fits your innovation:
• Enterprise (General)
• Individual / Enterprise (Creative Impact Media)
• Artisan Entrepreneur
It takes around 20–30 minutes to complete, and you can save your progress. We recommend using the Kula Innovate Guide to prep your answers. Applications close on September 7th.
No. Kula Innovate currently supports only one idea per enterprise or individual.
There are two rounds:
1. Eligibility check by 200M Team
2. Jury evaluation for shortlisted applications
Final recommendations from the jury will be shared with Innovation Partners for selection by early October.
Winning applications will ideally demonstrate:
• Problem Understanding
Holistic grasp of the issue, with fresh insights and contextual depth.
• Sustainability and Regeneration
Enhances lives and value chains through pro-climate, regenerative approaches.
• A Systems Approach
Engages diverse stakeholders to address root causes and co-create impact.
• Impact Potential
Lays the groundwork for inclusive, transformative, and measurable change.
• Scalability and Adaptability
Demonstrates potential to grow across diverse communities or contexts.
• Creativity and Innovation
Offers original, well-designed, and boundary-pushing solutions.
We’re excited to support a minimum of 5 solutions. Here’s what’s already in the pool:
•Up to ₹10 lakhs in cash prizes
•50 lakhs in catalytic capital
•₹15 lakhs of in-kind support
This pool is growing. Visit our Kula Innovate Awards page for updates
We have some good news here! A minimum of 5 solutions will be supported. Here is what we have so far:
• Up to 10 Lakhs is cash prizes
• 50 lakhs in catalytic capital
• 15 lakhs of in-kind support.
This pool is growing. Visit our Kula Innovate Awards page for updates
We define innovation as new or reimagined ideas, products, processes, business models, or systems that unlock the potential of ‘Handmade in India’, enabling enterprises and ecosystems to grow sustainably. These innovations contribute to the future of Creative Manufacturing and Handmade, and support SDG 12: Responsible Consumption and Production.
Yes. Applicants retain full ownership of their intellectual property. Any data shared with us will only be used for assessment purposes.
Yes, if the idea supports India’s craft ecosystem. Preference is given to India-registered entities.
Final results will be shared by mid-October. Watch our website and socials for updates.
Yes! All selected solutions will be featured at the Kula Innovate Showcase at the Kula Conclave in Jaipur, happening on December 1–2, 2025.
Selected enterprises do not need to pay the Kula Conclave Delegate Fee (₹11,999 / $145). However, travel and accommodation are to be self-funded.
Absolutely. For help with language or application support, write to: kula@200millonartisans.org.
We’ll also host two webinars (mid-August and early September) to walk you through the process.