Funding Craft-led Innovators

Mapping Shifts Shaping the Future of Handmade.

Co-Design Kula ‘25 with Us

What is Kula Innovate?

A sector-first Innovation Challenge designed to bridge the massive funding gap for R&D across craft-based value chains.

We support bold new ideas led by India’s next-gen innovators shaping the future of 'Handmade of India'.

Connect with the best minds shaping the future of craft, community, and capital

Who should apply?

Inviting pan-India innovators with bold ideas!

Are you a craft-based innovator?

Are you a craft-led enterprise, an artisan-entrepreneur, or a storyteller with a bold solution that can reimagine the future of handmade?

Do you have an innovative idea?

Do you have an innovative idea – a product, process, experience, or business model – that can benefit India’s Creative Manufacturing and Handmade sector?

Are you looking
for support?

Do you require support, funding, and visibility to test, launch or scale this idea?

What’s in it for You

Access capital, mentorship, networks, and visibility to accelerate your craft-led innovation.

Capital

An opportunity to win cash prizes, access patient investment and/or in-kind support.

Mentorship

Get feedback from industry experts during and after the Kula Innovate cycle.

Visibility

Get media coverage and visibility across multiple 200M platforms + partner networks.

Networks

An exclusive invitation to Kula Conclave to meet 250+ curated attendees.

Pledged amount
& support

₹50 Lakhs ($58k) in funding

of 1.2 Crore ($127k) catalyzed to drive innovation in the craft sector!

Key Impact Tracks

Calling out Gen-Next Innovators solving urgent challenges in:

Climate Action

Circular, Waste to Wealth Models
Sustainable Materials & Packaging
Regenerative Travel & Experiences
Biodiversity & Conservation
Low-tech, Indigenous technologies

Inclusive Growth

Reimagine Access for all
Communities, Network Platforms
Arts / Crafts for Wellbeing
Next-Gen Jobs, Skilling

Future-Ready Systems

Consumer Education, Awareness
Transparency + Traceability
Craft-Tech, Emerging Tech
Conscious Design & Retail

What’s new this year?

In addition to our core impact tracks, the 2025 edition of Kula Innovate offers something extra. This year, we're shining a spotlight on change makers across two bold categories:

Craft Revival 2.0

Crowd-funded by

Calling craft-led enterprises reviving India’s heritage through design, innovation, and regenerative craft practices.

Creative Impact Media

In partnership with

Calling media innovators, storytellers, and creative enterprises reimagining narratives around craft, community, and change.

Meet the Jury

Sector-wide experts who have come forward to support innovation-led craft futures.

Chintan Bakshi

Partner, IIM-A Ventures

Kavita Parmar

Founder, IOWEYOU.CC and XTANT.IO

Ellen
Fish

Founder, R.I.S.E Artisan Fund

Mrudul Pathak

Editor,
ELLE DECOR, India

Manish Saksena

Business Lead,
Aadyam Handwoven,
An Aditya Birla Initiative

Srila Chatterjee

Founder, Baro Market & Gallery 47A

Stacey
Edgar

Executive Director, International Folk Art Market,
Santa Fe

Dr. Toolika Gupta

Executive Director, Indian Institute of Crafts and Design, Jaipur

Your Timeline to Apply, Win, and Innovate

Applications open and accepted

Screening and jury evaluation

Final winners announced


Awards presented at Kula Conclave 2025

How to apply

Bring your boldest ideas that are inspired by tradition, driven by purpose, and built to shift systems.

01

Check
eligibility

02

Prepare
proposal

03

Submit
application

Register for Upcoming Webinar

Ask Us Anything
about Kula Innovate

A Webinar for Craft-Led Enterprises

Aug 30, Saturday

10:00 - 11:00 AM IST

Register Now

2024 Impact at a Glance

175

Applications
received

50

Shortlisted
applications

18

Winners
announced

$155k

Unlocked to help scale solutions

50k+

Livelihoods are
impacted by winners

48%

Innovating in processing, models & service

68%

Open to
external
innovation

55%

of solutions are
operational
business

Hear from our winners

Receiving the award at Kula not only gave me fresh ideas,

..but also the courage to take my work forward in new and meaningful directions.

Vankar Chetan

Artisan Innovator, HDC Bhujodi

Winning this incredible award truly means a lot to us -

especially for the green impact we are striving to create; it has helped us take meaningful steps toward branding and marketing, and empower our amazing team of women through skill development.

Radhesh Agrahari

Founder & Director, Golden Feathers

The award sparked real, on-the-ground change.

“...It brought solar energy to our artisan centres deep in the forests of Mayurbhanj and helped us shift from dreaming with caution to dreaming with courage.”

Bindu Vinodan

Founder and Executive Director,
Mauna Dhwani Foundation

SELCO’s support enabled us to transform challenges into climate-smart opportunities

making rural women the torchbearers of eco-innovation in Northeast India. This award celebrates our journey of reimagining development through the lens of dignity, creativity, and renewable energy.

Lekope Majuli

Craft revival 2.0

Crowd-funded by

Your chance to back bold changemakers reviving India’s craft heritage with purpose and pride.

Support our crowdfunding campaign — co-create a legacy that endures.

Contribute Now

Join us in shaping ‘Handmade 2.0’

Be part of our growing circle of visionary partners — funders, founders, mentors, and innovation champions — powering India’s handmade revolution.